Location based services(LBS) has become the basic ability of mobile Internet, mobile positioning technology gradually penetrated all aspects of social life. At present, there are many problems in the application of periodic monitoring, and the location strategy has many limitations, so the power consumption of mobile terminal is large and the accuracy is low. Based on game theory and econometrics, an efficient positioning optimization strategy model was established. According to user scenarios, this article analyzed the history of mobile location data and proposed a dynamic mobile positioning strategy when considering the positioning method and its success rate of wireless fidelity, assistant global positioning system, global positioning system and base station. Simulations show that the periodic mobile location strategy can increase the accuracy of first-time location, carry out the next mobile location quickly and accurately. It can reduce the pressure of the communication network and the mobile terminal system as well.